Cult of Less
Creating a concept which bring Kelly Sutton's 'Cult of less' to the masses, done so using a 'voluntary dictatorship' website/app
Cult of Less
A movement against consumerism
Using Kelly Sutton's 'Cult of less' as a platform, I have created a poster campaign and a functional website which would be used to spread to movement to the masses, encouraging more people to take part, it would achieve this by giving you goals and targets to meet such as: 'sell/give away your CD collection after burn it onto your computer' etc. This concept would help people reduce their number of unused possessions and would also hopefully make them more aware and conscious of what they are buying and using.
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